Uri Maoz loved doing his human research, back when he was getting his PhD. He was studying a very specific topic in computational neuroscience: how the brain instructs our arms to move and how our gray matter in turn perceives that motion. Then his professor asked him to deliver an undergrad lecture. Maoz assumed his…
Many early-stage startups scale sales before they understand what they are actually commercializing. Here’s why confusing the two leads to false traction and premature scaling.