With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from traditional approaches. It’s time big brands take notice.
TechCrunch Disrupt, our flagship startup event, returns to San Francisco on September 19–21, and you can bet TechCrunch+ will be in the house. With excitement and pride, here’s what we have in store for you on the Builders Stage at Disrupt on what I predict will be the most whip-ass stage at the event. See […]
As has been pointed out many, many times, lack of diversity is an ongoing problem in the tech startup and VC landscape. It’s a fact that’s long been recognised in the US, and it’s of equal concern in Europe. Zoom in on the Nordics region, and the lack of diversity sadly becomes even more acute. […]
Hero MotoCorp, the world’s top two-wheeler maker, said on Monday it plans to invest up to $66.5 million in Ather Energy, a promising electric vehicle startup in India whose fast-growing fortune had to hit brake after a local policy change. Hero MotoCorp, which already owns a 33.1% stake in the Bengaluru-headquartered Ather Energy, disclosed (PDF) […]
Taste is something that continues to be a challenge for plant-based protein companies. If it tastes more like meat, it’s a winner, according to new stats from Good Food Institute.