In the current environment, remaining heads down has diminishing returns; at some point, you have to make some noise just to remind the market you exist.
True growth isn’t linear — it’s exponential, and thinking in zeros means setting bold targets and creating systems that multiply impact instead of adding it slowly.
Whoop founder Will Ahmed has spent 14 years building a health wearable beloved by elite athletes, and is now racing Oura — and the FDA, and the limits of consumer medicine — to turn it into something that could one day save your life.
True growth isn’t linear — it’s exponential, and thinking in zeros means setting bold targets and creating systems that multiply impact instead of adding it slowly.
True growth isn’t linear — it’s exponential, and thinking in zeros means setting bold targets and creating systems that multiply impact instead of adding it slowly.