Attention isn’t something you get by building a great product — it’s something you earn by consistently showing up and making your story recognizable in a world where most businesses stay invisible.
Companies that treat AI governance as a compliance checkbox rather than a continuous operational discipline are quietly accumulating risks their boards don’t yet know exist.
Most CEOs pursue brand partnerships before they’re ready for them. Here’s what I learned building collaborations with Reebok, Eddie Bauer and Nautica while running a publicly traded company.
Companies that treat AI governance as a compliance checkbox rather than a continuous operational discipline are quietly accumulating risks their boards don’t yet know exist.
Most CEOs pursue brand partnerships before they’re ready for them. Here’s what I learned building collaborations with Reebok, Eddie Bauer and Nautica while running a publicly traded company.