February 6, 2025

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As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can secure their place in the future of public relations.

Technology

Would you trust AI to mediate an argument?

October 22, 2024
This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. I’ve recently been feeling heartbroken. A very close friend recently cut off contact with me. I don’t really understand why, and my attempts at fixing the situation have backfired. Situations like…

How refrigeration ruined fresh food

October 22, 2024
Before you buy orange juice, it probably waited, for as long as two years, in a two-story, stainless-steel tank filled with 265,000 gallons of viscous brown slush. It’s orange juice, but with its water and volatile flavor molecules burned off. The result is a simple syrup six times more sugary than juice and devoid of…

Investing in AI to build next-generation infrastructure

October 21, 2024
The demand for new and improved infrastructure across the world is not being met. The Asian Development Bank has estimated that in Asia alone, roughly $1.7 trillion needs to be invested annually through to 2030 just to sustain economic growth and offset the effects of climate change. Globally, that figure has been put at $15…

These companies are creating food out of thin air

October 21, 2024
Dried cells—it’s what’s for dinner. At least that’s what a new crop of biotech startups, armed with carbon-guzzling bacteria and plenty of capital, are hoping to convince us. Their claims sound too good to be true: They say they can make food out of thin air. But that’s exactly how certain soil-dwelling bacteria work. In…

The Download: food from thin air, and finding new materials

October 21, 2024
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. These companies are creating food out of thin air A new crop of biotech startups, armed with carbon-guzzling bacteria and plenty of capital, are promising something that seems too good to be true.…

Azalea: a science-fiction story

October 19, 2024
“This is simply a question of right and wrong.” “You can’t deny the costs, though. You keep saying that just one more year of taxes will solve— “We’re not solving—we’re mitigating!” “Then what’s the point?” The shrill back-and-forth fills the kitchen, where Xia is busy making breakfast, some kind of awful cricket-protein smoothie with kale.…

The Download: AI for debates, and what to know about the Oropouche virus

October 18, 2024
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. AI could help people find common ground during deliberations Reaching a consensus in a democracy is difficult because people hold such different ideological, political, and social views. Perhaps an AI tool could help.…

Oropouche virus is spreading. Here’s what we know.

October 18, 2024
This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here. There have been plenty of reports of potentially concerning viruses this last year. Covid is still causing thousands of deaths, and bird flu appears set to make the…

AI could help people find common ground during deliberations

October 17, 2024
Reaching a consensus in a democracy is difficult because people hold such different ideological, political, and social views.  Perhaps an AI tool could help. Researchers from Google DeepMind trained a system of large language models (LLMs) to operate as a “caucus mediator,” generating summaries that outline a group’s areas of agreement on complex but important…