Today, October 10, Hulu raised its subscription prices. toptechtrends.com/2022/08/10/disney-is-increasing-the-price-of-its-ad-free-disney-subscription-to-10-99/”>Announced in August, the Disney-owned streaming service, as well as toptechtrends.com/2022/07/18/espn-is-getting-a-big-price-hike/”>ESPN+ and Disney+, are all getting price hikes. Hulu is increasing its ad-supported plan from $6.99 to $7.99 per month. Its ad-free plan now costs $14.99 per month instead of $12.99 per month.
Subscribers with the Disney bundle are safe for now since Hulu isn’t raising the price just yet. However, the bundled plan with ESPN+, Disney+ and Hulu with ads will see a price hike later in the year. The bundle is increasing from $13.99 per month to $14.99 per month. Thankfully, the Disney bundle with ad-free Hulu, Disney+ and ESPN+ will stay the same at $19.99 per month.
Hulu’s Live TV bundles will remain unchanged today, but a price hike is likely on the way. The basic bundle—Hulu Live TV, Disney+ and ESPN+–costs $69.99 per month and includes ads and bundles Disney+ and ESPN+ with Hulu. Hulu Live TV, ESPN+ with ads and ad-free Disney+ will still cost $74.99 per month.
Price hikes are a common move for streaming services. In January, toptechtrends.com/2022/01/14/netflix-raised-its-prices-again/”>Netflix raised the prices of its subscription plans in the U.S. toptechtrends.com/2021/09/07/hulu-is-raising-the-price-on-its-on-demand-plans-by-1-starting-oct-8/”>Around the same time last year, Hulu increased its subscription prices.
The increases can overwhelm consumers, which is one reason why churn and return are so prevalent. toptechtrends.com/2022/05/21/premium-streaming-subscriptions-continue-to-increase-despite-netflix-tribulations/”>Antenna found less than 30 million cancellations in Q1 2022, 12% higher than any quarter in history.
toptechtrends.com/2022/10/10/hulu-raises-its-subscription-prices-today/”>Hulu raises its subscription prices today by toptechtrends.com/author/lauren-forristal/”>Lauren Forristal originally published on toptechtrends.com/”>TechCrunch
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