Others · October 26, 2022

Lyft relaunches monthly subscription plan at half the price

Ride-hail giant Lyft has relaunched Lyft Pink, its monthly subscription plan, at half of its previous price. At $9.99 per month or $99 per year, the new membership offers perks like free priority pickups and a discount of “at least” 5% on Preferred, Lux and XL rides, the company said Tuesday.

Members will also receive three free cancellations per month, a free monthly bike or scooter unlock, free Sixt car rental upgrades, roadside assistance for your own car up to four times per year and Grubhub+ discounts.

Previously, Lyft Pink provided members with discounts on all rides. The company said, on average, members saved $29 per month on rides, excluding the cost of membership. So really they saved $19 on rides on average.

Lyft is also pushing a higher tier or membership for riders who like to get on bikes and scooters. The Lyft Pink All Access plan, at $199 per year, has all the perks of Lyft Pink with unlimited 45-minute pedal bike rides, free unlimited e-bike and scooter unlocks, discounted e-bike or scooter minutes in participating cities, and three bike or scooter guest passes per year, according to Lyft.

Top drivers enrolled in Lyft Rewards, the ride-hail company’s rewards program for drivers, will now also have access to a free monthly Lyft Pink membership, the company said.

In advance of third-quarter earnings, Lyft is putting in work to get more riders on board and increase its margins. The company last week toptechtrends.com/2022/10/17/lyft-increases-service-fees-for-riders-amid-rising-insurance-costs/”>raised the service fee it collects from riders to combat the rise in insurance fees.

toptechtrends.com/2022/10/25/lyft-relaunches-monthly-subscription-plan-at-half-the-price/”>Lyft relaunches monthly subscription plan at half the price by toptechtrends.com/author/rebecca-bellan/”>Rebecca Bellan originally published on toptechtrends.com/”>TechCrunch

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