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Each day, an airline transports tens of thousands of passengers on hundreds of flights. Often these are not straightforward point-to-point routes, with passengers requiring multiple connections. The airline can consider potentially hundreds of variables to price each of these journeys: demand, season, time of day, current events, global markets, and competitor airline activity to name…

Sometime in the late 2000s, Pim Sullivan-Tailyour was sitting in the back of a car, headed toward her great-grandmother’s tiny town in the south of Thailand. She watched big mountains pass by out the window. She was just six years old but was about to be hit by an adult-size realization. “They were just quarried…