Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Here’s how you can use AI as a decision-making partner so you can think better, personalize at scale and operate like a larger team without losing your voice.
AI’s early-2025 spending spree featured massive raises and trillion-dollar infrastructure promises. By year’s end, hype gave way to a vibe check, with growing scrutiny over sustainability, safety, and business models.