Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Musk used to say Tesla would make 20 million cars and one million humanoid robots per year. The company’s board wants far less than that in exchange for $1 trillion.
Writers aren’t getting this settlement because their work was fed to an AI — this is just a costly slap on the wrist for Anthropic because it illegally downloaded books instead of buying them.