How to Protect Your Email ROI in a Tight Economy (and the One Mistake You Need to Stop Making)
If you want email to keep driving revenue, you need to protect it like any other business asset. Here’s how.
How an overlooked geothermal plant got a second chance
In June 2024, a small company called Zanskar purchased a geothermal power plant in New Mexico that was failing fast. The water coming from the underground reservoir was getting colder by the day, making the plant uneconomical to run. Now, two years later, that plant is running at full capacity again, thanks to a new…
The Branding Mistake That Makes Every Marketing Campaign Work Harder Than It Should
A scattered brand identity can weaken even strong campaigns. The fix starts with building a connected brand system. Here’s how.
His Creative Business Has Made $2.5 Million and Can’t Be Replaced By AI: ‘Price Continues to Go Up’
Tyler Loftis is on a mission to make art more accessible.
How to Stay Effective at Work When Leadership Fatigue Sets In
When relentless pressure shrinks your thinking, these three strategies can help you reclaim mental clarity and lead with intention.
The 5 Hidden Costs of Hiring a Virtual Assistant by Yourself — And Why an Agency Can Save You Money
hiring a VA directly may look cheaper, but hidden costs like recruitment time, bad hires, onboarding, cultural management and replacement risk often make a managed agency the lower-cost option overall.
How to Protect Your Email ROI in a Tight Economy (and the One Mistake You Need to Stop Making)
If you want email to keep driving revenue, you need to protect it like any other business asset. Here’s how.
How to Stay Effective at Work When Leadership Fatigue Sets In
When relentless pressure shrinks your thinking, these three strategies can help you reclaim mental clarity and lead with intention.
He Took a ‘Mythical Unicorn Job’ Working As Amazon’s Chief Meteorologist. Most People Don’t Even Know He Exists.
Most don’t realize Amazon has a Chief Meteorologist — or how central the role is to operations.
The 5 Hidden Costs of Hiring a Virtual Assistant by Yourself — And Why an Agency Can Save You Money
hiring a VA directly may look cheaper, but hidden costs like recruitment time, bad hires, onboarding, cultural management and replacement risk often make a managed agency the lower-cost option overall.
Chinese cybercrime operation that used AI to scam ‘hundreds of thousands of victims’ sued by Google
The tech giant said a group called “Outsider Enterprise” used AI to scam hundreds of thousands of victims, sending 2.5 million text messages over a span of two weeks.