Apple. Anthropic. Disney Research. Google. Meta. Microsoft. NVIDIA. OpenAI. Few places outside Silicon Valley can claim R&D hubs from all of these companies. Fewer still are concentrated in a city of just over 400,000 people—roughly half the size of San Francisco. Over the past two decades, however, many of the world’s most influential technology companies…
For leaders, business travel can be an opportunity to connect with employees, build key relationships and solve urgent problems — if they approach it properly.
Too often, the push to sell overwhelms the need to evaluate the entire customer journey, address pain points and ensure the simplest, most straightforward path to purchase and repurchase. Because of this approach, brands fail their customers and themselves.