Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
A low customer acquisition cost can look like a marketing win. But refunds, support requests and customers who never return can quickly turn that win into an expensive mistake.
For small businesses, the FIFA World Cup 2026 was the ultimate stress test. The ones that passed are heading into the NFL Season with a smarter playbook.
It’s been a busy few months for AI hype. At the end of April, Anthropic claimed that its model Claude Mythos is better at finding software vulnerabilities than most security experts. Then we had the OpenAI–Hugging Face hacking incident, after which Anthropic (proudly) and Meta (reluctantly) disclosed similar incidents involving their models. This was followed…
When pressure rises, kindness isn’t a weakness — it’s a leadership advantage that builds trust, strengthens accountability and helps teams navigate challenges together.