Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Amazon is hoping the addition of games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years.
The gap is not technical — it is experiential, built through reps of educating imperfect systems on how your business actually works, and it compounds every week you wait.