Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Private equity is investing billions into franchise brands, but many franchisors are unknowingly creating a financial blind spot that can reduce valuations, slow growth and derail acquisition opportunities long before due diligence begins.
Let’s start with a game. Open up your chatbot of choice—Claude, ChatGPT, Gemini—and type “Give me a random number between 1 and 10.” You’re going to get 7. Almost always. Now type “Another” and you’ll get 3 or 4. Type “Another” again and you’ll get 8 or 9. That won’t work every time—but if it…
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