New startups secure early customer traction, and watch their sales curves climb aggressively, but on book, the business may look like an unmitigated triumph.
Anthony Katz developed the first Hyperice to soothe his aching knees after years of basketball wear and tear. He never imagined the homemade solution would become the foundation for a billion-dollar recovery company, backed by the world’s biggest athletes and now partnered with Nike.
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You likely spend significant time pursuing new business. But in the process, you want to make sure that your current clients continue to receive exceptional service. Here’s how to balance your attention between both of these overlapping objectives.