Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Companies that treat AI governance as a compliance checkbox rather than a continuous operational discipline are quietly accumulating risks their boards don’t yet know exist.
Most CEOs pursue brand partnerships before they’re ready for them. Here’s what I learned building collaborations with Reebok, Eddie Bauer and Nautica while running a publicly traded company.
Companies that treat AI governance as a compliance checkbox rather than a continuous operational discipline are quietly accumulating risks their boards don’t yet know exist.