The Branding Mistake That Makes Every Marketing Campaign Work Harder Than It Should
A scattered brand identity can weaken even strong campaigns. The fix starts with building a connected brand system. Here’s how.
People really hate AI, so why can’t they get enough?
Over the summer I talked to the CEO of Springboards, a startup building an LLM that’s designed to come up with a wider variety of responses than its mainstream rivals do. At the start of the call, he said something that’s been stuck in my head since: “We often say that we’re a self-loathing AI…
His Creative Business Has Made $2.5 Million and Can’t Be Replaced By AI: ‘Price Continues to Go Up’
Tyler Loftis is on a mission to make art more accessible.
How to Stay Effective at Work When Leadership Fatigue Sets In
When relentless pressure shrinks your thinking, these three strategies can help you reclaim mental clarity and lead with intention.
The 5 Hidden Costs of Hiring a Virtual Assistant by Yourself — And Why an Agency Can Save You Money
hiring a VA directly may look cheaper, but hidden costs like recruitment time, bad hires, onboarding, cultural management and replacement risk often make a managed agency the lower-cost option overall.
How to Protect Your Email ROI in a Tight Economy (and the One Mistake You Need to Stop Making)
If you want email to keep driving revenue, you need to protect it like any other business asset. Here’s how.
How to Stay Effective at Work When Leadership Fatigue Sets In
When relentless pressure shrinks your thinking, these three strategies can help you reclaim mental clarity and lead with intention.
He Took a ‘Mythical Unicorn Job’ Working As Amazon’s Chief Meteorologist. Most People Don’t Even Know He Exists.
Most don’t realize Amazon has a Chief Meteorologist — or how central the role is to operations.
The 5 Hidden Costs of Hiring a Virtual Assistant by Yourself — And Why an Agency Can Save You Money
hiring a VA directly may look cheaper, but hidden costs like recruitment time, bad hires, onboarding, cultural management and replacement risk often make a managed agency the lower-cost option overall.
Chinese cybercrime operation that used AI to scam ‘hundreds of thousands of victims’ sued by Google
The tech giant said a group called “Outsider Enterprise” used AI to scam hundreds of thousands of victims, sending 2.5 million text messages over a span of two weeks.
SpaceX IPO closes up 19% and delivers the world’s first trillionaire
The company made its heavily anticipated debut on Friday, trading higher than its initial $135 IPO price.