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December 26, 2025

MIT Technology Review’s most popular stories of 2025

It’s been a busy and productive year here at MIT Technology Review. We published magazine issues on power, creativity, innovation, bodies, relationships, and security. We hosted 14 exclusive virtual conversations with our editors and outside experts in our subscriber-only series, Roundtables, and held two events on MIT’s campus. And we published hundreds of articles online,…

How I Helped a Local Service Business Generate $5.1 Million in 6 Months — Without Spending Big on Ads

August 20, 2025
Discover how a centralized SEO strategy, smart systems and local optimization helped scale a multi-location service business — without relying on a massive ad budget.

Labubu could make $1 billion this year

August 20, 2025
The plush monster toy Labubu has already generated more than $650 million in 2025 for Pop Mart.

Google launches its own ‘MagSafe’ with PixelSnap

August 20, 2025
Google is launching its own set of magnetic accessories for Pixel 10 including chargers and stands.

The Secret to Building Corporate-Startup Partnerships That Actually Work

August 20, 2025
When treated as true collaborations, not just transactions, corporate-startup partnerships can unlock enormous value. Here’s how to make them work.

Losing Customers Daily? These 5 Fixes Could Save Your Business

August 20, 2025
Pricing has become one of the most critical levers for increasing sales, protecting margins and staying relevant. Data-driven, adaptable strategies can turn pricing into a key driver of sustainable growth.

Sony is increasing the price of the PlayStation 5 as new tariffs take hold

August 20, 2025
Sony is hiking the price of PlayStation 5 consoles in the U.S. this week, citing a “challenging economic environment.”

Anthropic bundles Claude Code into enterprise plans

August 20, 2025
The integration positions Anthropic to better compete with command-line tools from Google and GitHub, both of which included enterprise integrations on launch.

The Leadership Trait No One Talks About, But Every Business Needs

August 20, 2025
In uncertain times, the most effective leaders aren’t the loudest or most charismatic — they’re the ones who consistently show up, stay grounded and lead with intention.

From a Stuffed Giraffe to $3.7 Trillion Lost — Here are 5 Steps to Better Customer Service

August 20, 2025
A stuffed giraffe’s Ritz-Carlton adventure shows that true client loyalty comes from culture-driven service, not one-off gestures.

Bed Bath & Beyond Is Making a Brick-and-Mortar Comeback — But Not in One Big State, According to Its Executive Chairman

August 20, 2025
Beyond’s Executive Chairman, Marcus Lemonis, issued a statement on Wednesday that takes a stand against the state of California.
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