Now is the time to decide if your team will leverage emerging technology or wait for the winners of the race to become clearer. Both options present risks and rewards for your business.
For years Mike McClary sold the Guardian LTE Flashlight, a heavy-duty black model, online through his small outdoor brand. The product, designed for brightness and durability, became one of his most popular items ever. Even after he stopped offering it around 2017, customers kept sending him emails asking where they could buy it. When McClary…