Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
In my first tech company, I stayed too deep in execution for too long — still closing deals, managing sales and operating in the weeds even as the business scaled — until I realized the very habits that built early success were the same ones limiting its long-term growth.
In my first tech company, I stayed too deep in execution for too long — still closing deals, managing sales and operating in the weeds even as the business scaled — until I realized the very habits that built early success were the same ones limiting its long-term growth.
After years across agencies and enterprise marketing teams, I’ve found that most underperformance isn’t a creative problem — it’s a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.