For decades, enterprises reacted to shifting business pressures with stopgap technology solutions. To rein in rising infrastructure costs, they adopted cloud services that could scale on demand. When customers shifted their lives onto smartphones, companies rolled out mobile apps to keep pace. And when businesses began needing real-time visibility into factories and stockrooms, they layered…
Unlike traditional alarm clocks that can be silenced with a simple tap, Awake is intended to actively engage users’ brains to ensure they fully wake up.
The launch comes as the company rolled out its fifth-generation Snap Spectacles for developers last year and plans to launch a consumer version sometime in 2026.