Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Artisan may be known for their bold “Stop Hiring Humans” campaign but the reality is every founder needs to assemble the right team if they want to scale.
Innovative startups rarely get misunderstood because the technology is weak. More often, the market labels them too quickly and that early interpretation shapes how investors, journalists and customers see the company for years.