In June 2024, a small company called Zanskar purchased a geothermal power plant in New Mexico that was failing fast. The water coming from the underground reservoir was getting colder by the day, making the plant uneconomical to run. Now, two years later, that plant is running at full capacity again, thanks to a new…
One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.