Want to Go Viral? 3 Strategies to Make Your Next Campaign Go Viral

January 3, 2025
In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula, can it be reliably reproduced for multitudes of companies and businesses? Read on to learn why the answer is a complex combination of “yes” and “no.”

The Download: feeding the world with poop, and 2024’s performing stories

January 3, 2025
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. How poop could help feed the planet A new industrial facility in suburban Seattle is giving off a whiff of futuristic technology. It can safely treat fecal waste from people and livestock while…

Small language models: 10 Breakthrough Technologies 2025

January 3, 2025
WHO Allen Institute for Artificial Intelligence, Anthropic, Google, Meta, Microsoft, OpenAI WHEN Now Make no mistake: Size matters in the AI world. When OpenAI launched GPT-3 back in 2020, it was the largest language model ever built. The firm showed that supersizing this type of model was enough to send performance through the roof. That…

Vera C. Rubin Observatory: 10 Breakthrough Technologies 2025

January 3, 2025
WHO US Department of Energy’s SLAC National Accelerator Laboratory, US National Science Foundation WHEN 6 months The next time you glance up at the night sky, consider: The particles inside everything you can see make up only about 5% of what’s out there in the universe. Dark energy and dark matter constitute the rest, astronomers…

Long-acting HIV prevention meds: 10 Breakthrough Technologies 2025

January 3, 2025
WHO Gilead Sciences, GSK, ViiV Healthcare WHEN 1 to 3 years In June 2024, results from a trial of a new medicine to prevent HIV were announced—and they were jaw-dropping. Lenacapavir, a treatment injected once every six months, protected over 5,000 girls and women in Uganda and South Africa from getting HIV. And it was…

Generative AI search: 10 Breakthrough Technologies 2025

January 3, 2025
WHO Apple, Google, Meta, Microsoft, OpenAI, Perplexity WHEN Now Google’s introduction of AI Overviews, powered by its Gemini language model, will alter how billions of people search the internet. And generative search may be the first step toward an AI agent that handles any question you have or task you need done. Rather than returning…