Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Public online communities are risky for your brand. Here’s an alternative that gives you the benefits of online communication while avoiding some of its biggest pitfalls.
Experience teaches lessons you just can’t learn in business school, and I’ve spent 20 years building a company that has grown sustainably, profitably and resiliently. If I had to start over, here are the lessons I wouldn’t leave behind.