This Startup’s Return-to-Office Mandate Failed — Now It’s Paying Employees to Show Up: ‘We Were Pulling Teeth’
A traditional RTO order didn’t work, so the company got creative.
Why the Most Underrated Marketing Skill Is Knowing When to Stop
Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Delta Will Spend $2 Billion Extra in Fuel Costs — But Still Expects a $1 Billion Profit. Here’s How.
The airline’s strategy involves three key moves to offset the Iran war-driven fuel spike, and CEO Ed Bastian says it’s already working.
Apple Is Launching an ‘Ultra’ Line of Products With New Capabilities — and Much Higher Price Tags
The company is building a foldable iPhone, touchscreen MacBook and AI-powered AirPods, according to Bloomberg.
A Nutella Jar Went Viral on NASA’s Artemis II Mission — and the Company Didn’t Pay a Cent
It was one small step for man, but a giant leap for Nutella, as an unexpected appearance on Artemis II caused the internet to go crazy.
Hacker stole £700,000 from U.K. energy company by redirecting payment
The U.K. energy company said a redirected payment meant for a contractor instead landed in a hacker’s bank account.
Amazon CEO takes aim at Nvidia, Intel, Starlink, more in annual shareholder letter
Andy Jassy’s annual shareholder letter reads something like a diss track to a wide range of competitors as he defends spending $200 billion in capex.
Final 2 days to save up to $500 on your TechCrunch Disrupt 2026 ticket
Ticket discounts of up to $500 will end tomorrow, April 10, at 11:59 p.m. PT. After that, prices for TechCrunch Disrupt 2026 go up again. Miss this, and you’ll be paying more for the same access to one of the most anticipated tech epicenters of the year. Register now to lock in these savings.
Spotify now lets everyone turn off videos in its app
The controls can be used to choose an audio-first experience on the app or a video-enhanced one, Spotify says.
Instagram expands its movie inspired content restrictions for teens internationally
Instagram first debuted its movie rating inspired content settings in limited countries in 2025.
This founder helped build SpaceX’s most powerful rocket engine. Now he’s building a ‘fighter jet for orbit’
The company’s novel rocket engine could be a game changer for the U.S. military.