Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
For years, founders have been told to skip the business plan and just start. But the rise of directionless businesses suggests that ditching planning may have created a bigger problem.
The tactics that once drove startup momentum are losing power in saturated markets. What stands out now is not more pressure, but more coherence, restraint and trust.
For years, founders have been told to skip the business plan and just start. But the rise of directionless businesses suggests that ditching planning may have created a bigger problem.
The tactics that once drove startup momentum are losing power in saturated markets. What stands out now is not more pressure, but more coherence, restraint and trust.