For all the data that AI systems continually amass and analyze, enterprise AI agents often suffer from a curious shortcoming: a lack of knowledge. More than data, knowledge is the understanding of what the data means in the context of individual organizations. AI agents need this understanding to reason about situations, make decisions, and ultimately…
When teams understand the path users take and how that path feels, they can design sites that do more than function. They create experiences that feel clear, natural and trustworthy.