Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
True growth isn’t linear — it’s exponential, and thinking in zeros means setting bold targets and creating systems that multiply impact instead of adding it slowly.
Founders obsess over optimizing everything except the coffee they drink daily. But mold contamination, acrylamide, pesticides and supply chain shortcuts could be sabotaging performance.