Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Two years after revealing what its affordable next-generation EV would look like, Rivian has shared all of the pricing, colors, and performance specs for its upcoming R2 SUV. And like so many new car releases, it’s complicated. The bottom line: Rivian’s bid to sell a more affordable EV that is accessible to a broader market […]