Praveen Neppalli Naga, Uber’s chief technology officer, revealed the plan in an interview at TechCrunch’s StrictlyVC event in San Francisco on Thursday night, describing it as a natural extension of a nascent program the company announced in late January called AV Labs.
Unlike traditional alarm clocks that can be silenced with a simple tap, Awake is intended to actively engage users’ brains to ensure they fully wake up.
The launch comes as the company rolled out its fifth-generation Snap Spectacles for developers last year and plans to launch a consumer version sometime in 2026.