Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research. That’s because most big companies begin with technological capabilities and bolt applications onto them, rather than starting with customer needs and working backward to technology solutions. Not prioritizing the customer can create fragmented solutions; disjointed…
Bootstrapping wasn’t our original plan — but turning down venture capital taught us how to build a profitable, mission-driven company with total ownership and zero regrets.
Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations.
As AI blurs the line between what’s real and what’s manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.