6 Ways to Use the Power of Storytelling in Your PR Campaigns

August 16, 2024
It’s not a new message, but it’s an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR speaks to people much louder than advertising slogans, graphs and charts, or sales pitches.

The Download: what tomorrow holds for today’s babies, and replacing the brain

August 16, 2024
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. What the future holds for those born today Happy birthday, baby. You have been born into an era of intelligent machines. They have watched over you almost since your conception. They let your…

Escaping Spotify’s algorithm

August 16, 2024
Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” and streaming has become the default. Radio DJs have been replaced by artificial intelligence, and the ritual of discovering something new is neatly…

What’s next for drones

August 16, 2024
MIT Technology Review’s What’s Next series looks across industries, trends, and technologies to give you a first look at the future. You can read the rest of them here. Drones have been a mainstay technology among militaries, hobbyists, and first responders alike for more than a decade, and in that time the range available has skyrocketed.…

This researcher wants to replace your brain, little by little

August 16, 2024
A US agency pursuing moonshot health breakthroughs has hired a researcher advocating an extremely radical plan for defeating death. His idea? Replace your body parts. All of them. Even your brain.  Jean Hébert, a new hire with the US Advanced Projects Agency for Health (ARPA-H), is expected to lead a major new initiative around “functional…