As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can secure their place in the future of public relations.
As 2025 begins, AI adoption may still feel daunting for many business owners — but it doesn’t have to be. Here’s how to pick the best AI tools for your needs and integrate them wisely into your existing systems.
Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.
Leadership today demands more than just reacting to challenges — it requires proactively anticipating change, staying agile and fostering environments where innovation thrives.
Subscriptions are easy to start but often difficult to cancel, leading frustrated consumers to seek chargebacks due to confusing cancellation policies. The FTC’s new “click-to-cancel” rule mandates that cancellation must be as straightforward as sign-up, potentially reducing chargebacks and improving customer satisfaction.