YouTube has announced that it’s raising the price of its YouTube TV subscription to $72.99 per month. The new monthly price is an $8 increase from the current $64.99 monthly fee. New members will see the new price starting today, while existing members will see the price change staring on April 18. The Google-owned company blames a rise in “content costs” for the change. To soften the blow, the company announced that it’s lowering the price of its 4K Plus add-on from $19.99 per month to $9.99 per month.
“As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service,” the company said in a tweet.
YouTube TV notes that this is it’s first price increase in three years. In July 2020, the price for YouTube TVtoptechtrends.com/2020/06/30/youtube-tv-hikes-price-to-64-99-per-month-following-new-channel-additions/”> increased from $49 to $64.99. The service debuted in 2017 at $35 per month.
“We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you,” the company said in a tweet. “We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time.”
YouTube TV recently toptechtrends.com/2022/12/22/youtube-secures-nfl-sunday-ticket-in-landmark-streaming-deal/”>announced a landmark streaming deal with NFL Sunday Ticket, which has previously only been available through DirecTV in the U.S. The multi-year deal is reportedly worth $2 billion per season. Starting next season, the NFL Sunday Ticket will be available on two of YouTube’s subscription businesses as an add-on package on YouTube TV and standalone à la carte on YouTube Primetime Channels. Since YouTube TV is becoming the new home to NFL Sunday Ticket this fall, the price hike doesn’t come as a shock, unfortunately.
It’s worth noting that YouTube TV isn’t the only service that has recently introduced a price hike, as its competitors have done the same. Sling TV bumped up its plans by $5 last November, and FuboTV also increased rates by $5 a month in January. In addition, DirecTV Stream implemented $5 to $10 rate hikes in January, while Hulu toptechtrends.com/2022/10/10/hulu-raises-its-subscription-prices-today”>raised the cost of the Hulu Live TV bundle in December from $64.99 per month to $69.99 per month.
The price hike comes that same week that toptechtrends.com/2023/03/14/youtube-tv-launches-early-access-to-a-multiview-feature-for-watching-four-streams-at-once/”>YouTube TV launched early access to “multiview,” an option that allows viewers to watch up to four different preselected streams at the same time.
toptechtrends.com/2023/03/16/youtube-tv-hikes-price-to-72-99-per-month-due-to-rising-content-costs/”>YouTube TV hikes price to $72.99 per month due to rising ‘content costs’ by toptechtrends.com/author/aisha-malik/”>Aisha Malik originally published on toptechtrends.com/”>TechCrunch
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