This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. Last week, I headed 30 miles south of San Francisco to a hotel in Mountain View, California, to join some of the most accomplished, and some of the most promising, AI…
From taking on the right franchisees, to both crafting and maintaining brand identity, to rigorously managing all content (particularly social media), there can be only one prime marketing mover, and it sits at the top.