For a few days this week the hottest new hangout on the internet was a vibe-coded Reddit clone called Moltbook, which billed itself as a social network for bots. As the website’s tagline puts it: “Where AI agents share, discuss, and upvote. Humans welcome to observe.” We observed! Launched on January 28 by Matt Schlicht,…
Bootstrapping wasn’t our original plan — but turning down venture capital taught us how to build a profitable, mission-driven company with total ownership and zero regrets.
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As AI blurs the line between what’s real and what’s manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.