One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells you everything about how this women-founded cleaning brand scaled to over $50 million, and why it’s still growing.
By 2030, Gen Z is expected to account for a third of the US workforce. It’s not just a demographic shift – it’s all about values, behaviors and the very definition of what work means.
As AI companions from companies like Replika, Character AI, and Nomi AI abound, love is no longer strictly human. In this debate, we ask the question of whether it should be, or whether dating an AI could be better than dating a human.