One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells you everything about how this women-founded cleaning brand scaled to over $50 million, and why it’s still growing.
The investigation was sparked by a story in The Guardian that reported that Unit 8200, the elite Israel military intelligence unit, was using Azure cloud storage to house data on phone calls obtained through the surveillance of Palestinians in Gaza and the West Bank.