One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells you everything about how this women-founded cleaning brand scaled to over $50 million, and why it’s still growing.
Unlike traditional alarm clocks that can be silenced with a simple tap, Awake is intended to actively engage users’ brains to ensure they fully wake up.
The launch comes as the company rolled out its fifth-generation Snap Spectacles for developers last year and plans to launch a consumer version sometime in 2026.