One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells you everything about how this women-founded cleaning brand scaled to over $50 million, and why it’s still growing.
People CEO Neil Vogel says Google’s AI crawler can’t be blocked because it would block the web crawler too. This lets the search giant steal its content for AI.
Building customers for life means creating meaningful connections and delivering solutions that truly make a difference. Here’s a step-by-step approach to make that happen.