Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Anthropic’s Claude Cowork is now available on web and mobile for Max subscribers. Until now, Cowork largely lived on a user’s laptop. With the update, users can start a task from their desk, get status updates on their phone, and pick up the finished output later — even if their laptop is closed.