Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
The creators who last aren’t the most talented or the most consistent. They’re the ones who figured out, usually the hard way, that a one-person operation has a ceiling.
Waymo argued that fully autonomous vehicles aren’t possible without using a mix of sensors and warned that pure end-to-end AI systems aren’t safe enough.