In the final week of the Musk v. Altman trial, lawyers traded blows over Elon Musk’s and OpenAI CEO Sam Altman’s credibility. Altman was grilled on his alleged history of lying and self-dealing involving companies that do business with OpenAI. But he fired back, painting Musk as a power-seeker who wanted to control the development…
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As AI blurs the line between what’s real and what’s manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.