Like many AI companies automating work that humans currently do, Basata will eventually face a harder question about where the line is between augmenting workers and displacing them. For now, the founders say the administrative staff they work with aren’t worried about that; they’re more worried about drowning.
After two decades of building integrations — and learning from failed partnerships — I’ve found that asking the right questions upfront can help founders avoid costly missteps and build collaborations that deliver long-term value.
Meta will allow rival AI chatbot providers to offer their services on WhatsApp for a fee, which ranges from €0.0490 to €0.1323 per “non-template message,” depending on the country.