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In my first tech company, I stayed too deep in execution for too long — still closing deals, managing sales and operating in the weeds even as the business scaled — until I realized the very habits that built early success were the same ones limiting its long-term growth.
The Enhanced Games — a singular sporting competition where a majority of the athletes were on performance enhancing drugs — may herald a new business model that the tech industry is ready to embrace.
In my first tech company, I stayed too deep in execution for too long — still closing deals, managing sales and operating in the weeds even as the business scaled — until I realized the very habits that built early success were the same ones limiting its long-term growth.
In my first tech company, I stayed too deep in execution for too long — still closing deals, managing sales and operating in the weeds even as the business scaled — until I realized the very habits that built early success were the same ones limiting its long-term growth.
After years across agencies and enterprise marketing teams, I’ve found that most underperformance isn’t a creative problem — it’s a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.