In the current environment, remaining heads down has diminishing returns; at some point, you have to make some noise just to remind the market you exist.
Waymo this week will begin mapping and collecting data in Chicago and Charlotte. The move comes as Waymo announces it is currently operating its robotaxis fully autonomously in 10 US cities.
Starting a one-person business with minimal expenses is possible by using existing skills, keeping costs low and focusing on early revenue instead of scale or polish.