Innovative startups rarely get misunderstood because the technology is weak. More often, the market labels them too quickly and that early interpretation shapes how investors, journalists and customers see the company for years.
One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.
Maybe tokens really will become the fourth pillar of engineering compensation. But engineers might want to hold the line before embracing this as a straightforward win.